Top Five Marketing Tips for Imagine RIT Exhibitors

by Ashley McCall

Exhibitors frequently ask how they can get out the word about their exhibit. We have developed this top five list to help.

1. UPLOAD AN EYE-CATCHING PHOTO

Let’s face it, whether we like it or not, people do often judge books by their cover. Remember, when visitors are on the Plan Your Day website they are more likely to click on an exhibit that has a photo, especially if the photo catches their eye and makes the exhibit look interesting and fun.

 2. CREATE A YOUTUBE VIDEO PROMOTING YOUR EXHIBIT

Upload your video file to fileexchanger.rit.edu and email abqpro@rit.edu. We’ll post it to the Imagine RIT YouTube Channel where we are creating an online festival.

3. PROMOTE YOUR EXHIBIT ON FACEBOOK

Include information about your exhibit on your Facebook page. Encourage friends to “Like” your exhibit on the Plan Your Day website. Also, “Like” Imagine RIT on Facebook and join in on the discussion about Imagine RIT.

4. COLLABORATE WITH OTHER EXHIBITS

Rise Above the Crowd, an exhibit sponsored by the Knight Foundation, will surely capture the attention of many this year. This exhibit, which encourages visitors to upload photos, videos, texts, etc. to help report on Imagine RIT, is a great way to market your exhibit. Encourage visitors to your exhibit and friends to use this application to bring attention to your exhibit. Register here.

5. CREATE A SIGN FOR YOUR EXHIBIT

You can do all the marketing before the event, but with all the options visitors to Imagine RIT have, you need a great sign to get them to stop at your exhibit. You will be provided with an 8.5×11 sign that will display the title and location of your exhibit, as well as a QR code that will direct visitors to the unique website for your exhibit. If your exhibit is located in the Field House, you will also receive additional signage. However, consider if having creative signage will help attract visitors to your exhibit.

For more marketing tips, visit the Imagine RIT Exhibitor Wiki.

Do you have any other ideas? Have you successfully marketed your exhibit using a different technique? If so, let us know by posting a comment.

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