Exhibit Featurette #4: Your Watch, Your Band, Click.

The recent announcement of the Apple watch has stirred the world once again as Apple tries its hand into the wearable smart device market. Coming in at a variety of price points and styles, the Apple watch aims to fit any person’s needs for any occasion. However, Apple has overlooked an important part of any watch that adds to its character: the band. Limited and expensive, the Apple’s watchbands add little to the overall flavor and color of the watch. A young student and his team grabbed the opportunity and aim to change that.

Brandon Hudson, 1st year Computer Science and CEO of SevenSeveteen, is the mastermind behind Click. It is the first watchband adapter for the Apple Watch. The adapter is able to take any 22mm watchband of your choosing and use it for your watch. The adapter itself can fit all styles of the apple watch and comes in silver and gray. The company will also plan to sell some of its own bands after the launch of the adapter at a much lower cost compared to Apple’s.

03Example of the adapters in gray

“I’m a huge Apple fan by nature and I happened to watch the keynote last year…” said Hudson “They claimed it was the most personable device ever made but they only offered 18 watchbands” He relates the adapter and bands to Iphone cases with its various shapes, colors and styles that can really bring out someone’s personality.

Possible style options when wearing the watch thanks to the adapter.

After the keynote, he put together a team of students from a variety of disciplines to help him design, create and market the idea to others. Before the start of its Kickstarter, he secured a patent and had talks with manufacturers who were interested in making the adapters and bands. It has been featured on many popular apple blogs, websites and news media with the Kickstarter funded with over $50,000 in less than a week since its launch. They are hoping to start off selling them online first then possibly expand to retail in the future.

 click1The team of students and their mentor as featured on their kickstarter.

Check our their Kickstarter and website. Make sure to check them out at Imagine RIT to have a first look and feel of the adapter itself!

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