Connect your mind: TWC @ Imagine RIT

With over 30,000 visitors annually, the Imagine RIT festival can attribute its success to its various planning committees, volunteers and sponsors. One sponsor in particular has returned, now for the 6th year in a row, as our premier sponsor, providing the festival with significant support both in terms of marketing and visitor engagement. Time Warner Cable (TWC), through their Connect a Million Minds (CAMM) program, has helped broaden the Imagine RIT audience beyond Greater Rochester and has brought STEM awareness and activities to more students than ever before.

The Time Warner Cable logo next to the Connect a Million Minds Logo

Stephanie Salanger, Northeast Community Investment Manager at Time Warner Cable, has worked with Connect a Million Minds since its creation back in 2009. “The program came about at the time when President Obama had an initiative to get more kids [K-12] engaged in STEM programs” said Salanger. “This presented us [TWC] with the perfect opportunity to lend support with a program like CAMM.”

Launched officially in 2009, Connect a Million Minds is a one hundred million dollar grant funded initiative aimed at addressing America’s declining proficiency in science, technology, engineering and math. Using its media assets, TWC has created nationwide awareness of the issue encouraging parents, teachers and mentors to inspire 1,000,000 young minds with after school STEM programs. Despite having exceeded their target of one million minds in May 2014, TWC continues to support events and organizations year-round so that K-12 students develop the STEM skills needed to become the next generation of problem solvers.

What Salanger loves about Imagine RIT is its ability to engage people the minute they reach the campus and maintain that connection until they leave. There’s a wide variety of exhibits for everyone to enjoy – more than 400 of them to be specific, and these include very interactive activities. Even more importantly, kids are learning without even knowing it! Beyond Imagine RIT, Salanger has also worked with the Rochester Museum and Science Center, YMCA, Rochester Community Robotics, and Geva Theater.

On behalf of all the organizers of Imagine RIT, we thank you, Time Warner Cable, for your continued support!


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